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Doubling Production With Digital: TICO Tractors' Success Blueprint

Today’s manufacturers are under more pressure than ever to digitize their operations and move beyond legacy systems that no longer meet their evolving needs.

Of course, changing your established processes and solutions can seem daunting at first. Need a little inspiration on how to get started on your path to digital transformation? Look no further than TICO Tractors: By embracing digital-first operations, the team was able to eliminate outdated paper processes and double their production capacity.

Join Michael Rousch, Director of Production Operations at TICO Tractors, and Joelle Dennig, Customer Success Manager at Tulip, for a fireside chat in which they’ll share learnings, insights, and recommendations for manufacturing leaders on the path to digitalization.

They will discuss:

  • Why TICO Tractors decided to prioritize their digital transformation journey

  • How they used technology to shorten worker ramp-up times

  • How the team tackled quality with a fit-for-purpose quality program

  • The strategies TICO used to bridge the gap between planning and production to prevent stockouts

Rousch will also share crucial insight for leaders like criteria to use when selecting and implementing a digital solution, pitfalls to avoid, and what he wishes he knew as he reflects on his digital transformation journey.

This webinar includes an interactive Q&A segment — allowing you to gain personalized insights and advice on how to tackle 2024.


  • Mike Rousch - Director of Production Operations at TICO Tractors

    Michael Rousch

    Director of Production Operations, TICO Tractors

  • Joelle Dennig- Customer Success Manager at Tulip

    Joelle Dennig

    Customer Success Manager, Tulip